Overview
The Six Virtues Toys is an educational toy company dedicated to teaching 3–5 year old children socio-emotional skills. Their approach involves emphasizing the safety and fun of their products along with the educational benefits that come from play. The Six Virtues requested designs that were appealing to both parents and children as well as fun layouts structured for easy scannability.
My Contributions
I created a logo suite for six potential products, each representing an educational toy and its corresponding virtue. The products were as follows: Courage (toy dragon), Justice (culturally diverse dolls), Humanity (doctor kit), Temperance (toy scale), Wisdom (marble run), and Transcendence (play tent). The virtues of Wisdom. Humanity, and Transcendence were converted into full product designs, each featuring consistent branding.
